For a consumer service, absolutely. That's too much money for a household to ignore and they are actually paying attention.

For a business user? Quite possible. My company bought subscription to one of the providers for every single employee, no matter the role. A large number don't use it at all (if they do anything, it's using a chat that's either free or included with something else), and most of the rest use it lightly. We have only a handful of folks trying to use it as much as possible. Companies frequently just buy for everyone instead of micromanaging who needs or doesn't need a service.