Either way, when you’ve paid $70 for a game, the idea that you then are still going to be bombarded by commercials as you play is pretty damned galling

Oh, I'd say that it pretty much tracks the sports experience that it's trying to simulate.

searches

https://qz.com/150577/an-average-nfl-game-more-than-100-commercials-and-just-11-minutes-of-play

An average NFL game: more than 100 commercials and just 11 minutes of play