An incredibly bad company. As impressive as low earth orbit satellite internet is, it's impractical to keep launching so many satellites every five years just to provide internet inferior to wired in all but niche cases. This is their strongest commercial case.
The company benefits greatly from government contracts paid out instead of properly supporting NASA. NASA could've been tasked with developing reusable rockets, but it is intentionally hobbled for political purposes.
Even with things working in SpaceX's favor, it gets saddled with the neutron star known as xAI under twitter/x, competely outweighing any possible profit by far.