I disagree there, the market of people who record their outdoors activities was always limited and quickly got boring. Eventually, competitors caught up and many of them focused on products in better form factors for non-extreme sports that were better for a wider range of people. There is a reason why the likes of DJI and Insta360 are the goto products for those that don't utilize larger cameras.

They stopped selling an OK camera and started selling cameras that overheat in the shade with dark patterns to try and force you into using their mobile app for video processing.