Yeah I don't know if a lot of people remember. But the rise of much of current social media was not organic or natural.

I've been accessing the internet since the very early 90s. Started out through fidonet if anyone remembers that. Was on Usenet, IRC, ICQ, AIM, MSN, Jabber, GeoCities, MySpace, tumblr etc. So it's not like I'm completely out of the loop with things going on on the internet Etc. I remember first time really hearing about Twitter. Was while watching cable news. One day all the guests and hosts started bringing it up constantly. And talking about it and how everyone should use it. I found it strange then and I still find the system strange today. It isn't really much for the average person. At least for many it doesn't do all that much more for them than a simple WordPress or geocities site would. Apart from feeding into a larger API that can be mined for data by a company.