For Trump

not saying that the same factors are true here, since I haven't been paying attention to Reform

a factor was rural communities who were worried about loss of unskilled manufacturing jobs

assembly lines and the like

that liked hearing about protectionism, both for the labor market and for the finished products.

Glancing at the Reform's policy page, a lot of it looks similar. Lots of stuff about eliminating competition for jobs and eliminating competition to provide those manufactured goods.

https://www.reformparty.uk/policies#policies-section

If I categorize the policy issues:

Eliminating competition for jobs/market access

• Stop the Boats

• Secure and Defend Our Borders

• Deport Illegal Migrants

• Scrap ILR to Avert the Boriswave

  This sounds kind of incomprehensible, but the first line is " The era of cheap, low-skilled foreign labour is over. Reform UK will end the scam of mass immigration and finally put British citizens first."

• Put British Workers First

• Put British Businesses First

Other Rural Economic Support

• Support Our Farmers and the Rural Economy

Other

• Protect the NHS

  From looking at a past poll, I recall the NHS was the only item that was in the top five issues for both Labour and Conservative voters, so I imagine that it's kind of de rigueur to stick on one's issues.

• Restore Britain's Sovereignty

• Make Law-Abiding Citizens Feel Safe

• Make Work Pay

• Scrap Net Zero to Cut Energy Bills

• Make Britain the Best Place to Start and Run a Business

• Defend and Protect British Culture and Traditions

• Rebuild Britain's Armed Forces

• Help British People Have Children

• Embrace the Technologies of the Future

• Dramatically Cut Foreign Aid

• Make Our Civil Service Lean and Productive