I don't understand people who use it as anything other than a spread. There is always a better alternative. Like ketchup, it really only has one job and anything else is just wrong. I do like it with lots of aussie butter on bread or crumpets. It would probably be disgusting to someone raised on a diet of HFCS, bleach and preservatives. And kind of meh to someone exposed to decent home cooked food.
There are at least 20 things I would rather be having for breakfast if time, money and opportunity allowed which they generally don't.