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[–] 2 points 5 months ago (6 children)

When you're working on your messaging, try to remember that

Humans are more important than animals.

Whether you believe it or not, it'll further your goals.

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  • [–] 3 points 5 months ago* (last edited 5 months ago)

    Humans are more important than other animals exactly in the same way your sibling is more important than a rando in another country.

    The fact you'd pick your sibling before a stranger in a trolley problem doesn't mean you get to exploit, abuse, mistreat them or shoot them for a burger. Same goes for non-human animals.

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  • [–] 5 points 5 months ago (2 children)

    Why are humans more important than animals?

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  • [–] 5 points 5 months ago* (last edited 5 months ago)

    Because saying otherwise in your messaging is counterproductive. The people you reach through a social media meme aren't the ones who will respond to that in a way you want.

    The "where do you draw the line" animals one is much better messaging.

    Is your goal to influence people towards your cause or away from it?

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