True, but I feel like they are all missing out on the opportunity for some long term ego stroking. Just look at half the early skyscrapers built in the early 20th century; the Chrysler building for example is named after the man, not the company. Do it right and people could be praising the Brin Rail System for decades to come, and he'd be remembered forever for that. Instead he's just one more tech-douche, and that's all he'll ever be remembered as.