yeah, it's an it in my opinion. People have called objects he or she forever. Like sailors calling their ship a lady but they also carved women's shapes into it. It's was also something that was critical to their survival and it makes sense in that way.
I was a professional sailor at one time in my life. Anthropomorphism is a tricky situation. AI isn't worthy of this IMO because it could cause even more damage to people who don't understand what it is. It's not a person and it's not a real personality. It's a mirage of overlapping tricks. It's a super fancy search engine.
And the fact that the companies that own it and their manipulative input means it's not honest and it's not pure in its intentions.