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Kraft Heinz’s new CEO wants food giant to focus on value: ‘Consumers are literally running out of money’ (www.independent.co.uk)
submitted 6 months ago by to c/aboringdystopia@lemmy.world
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[–] 25 points 6 months ago (12 children)

When a box of Kraft is $1.24 and a box of the store brand stuff is $0.58, I don't care if I was a billionaire, I'm buying the store brand. It's the same product for less than half the price.

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  • [–] 4 points 6 months ago (10 children)

    while i am with you on the sentiment, less than half sounds too good to be true. if i see KD at 1.30 then the store brand wiill be 1.15.

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  • [–] 12 points 6 months ago (9 children)

    $0.58 x 2 = $1.16

    $1.16 < $1.24

    The store brand is less than half the price.

    I pulled the prices from the Walmart website, so they are accurate for that store, which most of America has access to. The fact that you call it KD makes me think you're from Canada, so maybe it's not true in Canada.

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  • [–] 7 points 6 months ago (4 children)

    That's really cheap, I wonder if the ingredient quality is the same.

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  • [–] 7 points 6 months ago (3 children)

    No one in my family could tell the difference in a blind taste test.

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  • [–] 2 points 6 months ago (2 children)

    Bro's over here breaking out hand-collected data.

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  • [–] 3 points 6 months ago (2 children)

    And honestly I prefer the taste of the thicken creamy Walmart store brand to to the generic Kraft mac and cheese flavor. It's a no-brainer at like a third of the price

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  • [–] 6 points 6 months ago (1 child)

    We were always a Kraft family. Grew up on it. When I suggested to my wife that we switch to the Great Value version, she was opposed to the idea. So we decided to do a blind taste test. Out of 13 people in our house, 0 could tell any difference. We buy the GV brand now. Kraft is good, but GV is just as good, and I can get 2 boxes for less money than I would spend on one box of Kraft. I'm convinced that the GV is made at the same factory as Kraft, using the same ingredients.

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  • [–] 1 point 6 months ago

    This is generally true for most highly commodified products. There's only a handful of places that make the product and they tend to make all the brands. What tends to be the difference is the brand name will get the highest tolerance product, then generic brands get filled with what's left. Sometimes it's exactly the same, sometimes it's smaller or more broken pasta, or cheese powder with under or over amounts of seasoning and fillers.

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  • [–] 1 point 6 months ago

    To be fair if I was a billionaire im probably not even eating it. If im making money where I eat it I will always buy the cheaper brand. Especially since at the high end of that Im likely buying cheese to add to it to increase the quality anyway.

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