While this has been traditionally true, anyone who has shopped for latops online recently will have the truth of the matter quite blatantly put in their face. Most major laptop makers offer (at least) Ubuntu now as alternative shipped OS' on their products for the consumer market; with a $100-200 reduction in price. For some of the options this is easily 20% of the total cost of the laptop.

Consumers additionally are more tech savvy than before during the boomer years, especially outside the US in the larger consumer markets. Anyone in a country with a proper education system at least knows the difference between linux and windows, and for the larger consumer markets today Windows has been in sharp decline due to sanctions and tariffs making it completely unfeasible to offer to the median consumer. China is one of the largest consumer bases for technology in the last ten years, and windows simply isn't very popular there; it is tolerated, but due to the fact you need programming and engineering course to graduate it's not the preferred option for obvious reasons.