I was working as a sadmin (like a sysadmin but more alcoholism) when the cloud butt became all the rage.
Suddenly nobody wanted to host services on the hypervisor down the road, administered by someone you could throttle call in a crisis. Nobody wanted to hire a monkey to keep their local tubes clean and run the basic stuff they needed.
Everyone could tell you that once they had your overbuilt shit locked in to their very specific apis and services they had you by the short and curlies and by god were they gonna squeeze for all you were worth.
Alas, nobody cared because initial offerings were cheap and your stupid magento storefront had to be webscale.
Now 6 companies control the internet and everything else is going that way too.