I've no doubt the staff are friendly, and that the vets genuinely care.

I myself was with the same practice for ten years, and the price for the yearly checkup was reasonable.

Until my boy was diagnosed with kidney failure. The care was excellent, and the diagnosis correct, but the price for the bloodwork and kidney ultrasound raised eyebrows.

I went looking. Straight up scam. The place was owned by a group that owned several other vets in the area, all with a pattern of low prices for the basics, and then 5-10 times the "norm" for everything beyond that.

The next practice over charged 1/5 for the same bloodwork, and could have saved me over a 1000€ on the ultrasound.

So, just double check. If you're getting the best price in your area without compromising on the care, good. But if you haven't made sure, you should.