sorry, I meant why aren't we using white paint. There's no way white paint is expensive compared to black paint.
The infrared cooling paint has other issues, like it doesn't withstand damage easily and the surface texture needs to be maintained very well. But like, white paint is the cheapest kind of paint, just due to commonality.
Alternatively, why aren't we growing plants on all the roofs, that would absorb even more heat without requiring air conditioning, and it would improve air quality, it could be used for farming, etc. Now that one I can understand being more expensive, but you might be able to offset it with sales of whatever you're growing up there, but that's really unlikely. So white paint really seems like a no-brainer.