In both physical & digital copies of video games: when I've visited an store, upon looking at the price tag (they range at 90 AUD or more for a copy, seriously?!) I've also browsed through their Steam store front which isn't any better, 110-30 AUD for a digital license?! When you consider regional pricing, they end up costing more than USD (depends, like a +20% increase which is insane to me). To put it into perspective, games are cheaper in my country than they are in Australia.