I found the Motel mo. om web site. It seems to belong to Mo. om hotels...
The article stinks like a publicity stunt. And while the Motel is sex themed and has hourly rates, it looks nice.
Go to https://www.motelmoom.com/
Click on contatti
Oooh, info@moomhotel.com
It's just a sex themed part of the hotel in less prude Italy.