There are some really elitist audiophiles who think they always know best and that their preferences are "objectively correct"

Then there are people like z-reviews who fall in love with $30 headphones and mention in the same breath as $3000 ones. Another thing I like about him is that he also recommends buying aftermarket cables quite regularly, but I don't think I've ever heard him talk about them effecting the audio: it was always about aesthetics and comfort/feel, like how the sheathing feels or how soft and flexible a braided rope cable is over the stiff and scratchy out-of-the-box factory-cheapo one