They should be compelled to…sell less ads? Silly. What do you mean by “tools”? There a gajillion tools that nobody understands or uses…we need more responsibility in the purveyor…not the user. Saying you want tools is the status quo.
Moderation is the only solution. Social media companies should be required, with no exceptions, to follow the laws of the region they operate in. They don’t do that…they put out whatever whenever and take almost no responsibility for what they expose people to.