Anything besides addressing the real problem
Really could have done without that snark. Ski resorts aren't carbon neutral, sure, but they're also not anywhere close to a primary contributor of climate change. So I don't see why the snarky comment is warranted when they're literally doing something that will help them lower their emissions which is ... addressing the real problem.
Snow farming is one of many sustainability measures ski resorts can take. The article didn't go into detail if they're taking any other measures, but to put them on blast for even taking just one step in the right direction is a bit disingenuous.
https://assets.fis-ski.com/f/252177/x/93a1eb34fa/sustainability_skiguide_final.pdf