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Japan food company rebrands ‘boring’ tofu, making it ‘manly’ to appeal to young customers (www.scmp.com)
submitted 7 months ago by to c/nottheonion@lemmy.world
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Ito begins by reshaping tofu into paddle boards, teardrops, stepping away from traditional moulds to give it a contemporary appeal.

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[–] 3 points 7 months ago (1 child)

Yeah but this isn't that. This is just another company trying to make their products hip and trendy.

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