To be honest, even this seems like a step in the right direction, as they're direct and transparent about exactly what they use. Sure, it should be normal, and those toggle popups with a "Reject All" that does not cover everything (usually strategically leaving "legitimate interest" be) should rot in bankrupcy after a fine. Without large and sure fines, it's the cost of doing (profitable) business.

Hopefully, eYou will see the good aspects of not using invasive tracking tech, especially america-based black boxes.