Just watched the first video. It's 6 years old but the evidence presented seemed undoubtedly like Instagram and FB were listening to conversations and aggregating the info together with geolocation and surfing behaviour. The insta CEO tried to deflect it with insinuating that the user must have searched for specific keywords previously but the journalists specifically tested it with words in conversations they never exposed their phones to before. 20 mins later they got AD's on insta.
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