Kickstarter has become a pretty common way for companies to gauge interest in a new product or project. I don't think having a Kickstarter means a company gets more money than they otherwise would have, since backers still get the product, it just means if there isn't much interest, the company hasn't invested a ton of money to make an initial batch and do initial marketing for something no one is going to buy.

They split off from GOG, so they don't have that income source anymore.