you are viewing a single comment's thread
view the rest of the comments
[–] 6 points 8 months ago (2 children)

As an engineer who hated marketing, started my own business, which subsequently failed due to my lack of understanding for the importance and proper execution of the marketing mission.... I now have a deep respect, and appreciation of a well-run marketing function.

  • source
  • parent
  • hideshow 2 child comments
  • [–] 1 point 8 months ago (1 child)

    I have a great business name and word of mouth carries me.

    I feel like if you need marketing it’s because you have too many competitors all doing the same thing ie: no one needs your business.

  • source
  • parent
  • hideshow 1 child comment
  • [–] 1 point 6 months ago

    That makes sense. My problem was I had zero competitors. It was a totally new product. No one knew why they needed it, so it never attracted any consumers. If there was an established product category you can rely on organic discovery.

  • source
  • parent