Well, the hypers have pushed technical distros like CachyOS to casual users, requiring them to go to terminal to install apps instead of pushing people toward user-friendly distros with GUIs that would make their computers and apps even easier to manage than on windows.
That's how we lose: by overestimating the tech-savviness of people and calling them stupid when they don't get it, as if everybody had a degree in computer engineering sciences.
We are the stupid ones. We are toxic.