It's corporate speak, imo.

I hate it too.

They also like to call everything "assets." Not a "picture" or an "image" or a "decoration" or a million other descriptive words. It's all "assets." When the corporates talk like that they are emphasizing ownership and profitabiliy. "Put that money-making thing we own there." "Lisa, which folder did you put that money-making thing we own in?"

🤢