I would argue that it is more an anti-ad against Lemmy. 😉😶
(Although I still have a Lemmy account myself, so it's more like against pinning all of our hopes for the Threadiverse onto one tankie-developed platform, made by people kicked off of Reddit for being too toxic and so deciding to create their own Reddit 2.0 - which btw super kudos to them bc that was not easy! Yet also I don't feel like pinning all of my hopes on it either. To each their own I suppose - I just dare to be different myself, wherever that may lead me.)