There's an independent cinema near me which is doing it right.

The venue is a heritage building which has been refurbished to a high standard, and they have reasonably priced food and drink, including beers.

They participate in film festivals and show a lot of niche and foreign movies that would be impossible to find otherwise, so it's actually worth going to see something different or interesting.

To support accessibility they have child-friendly showings with zero ads or trailers, autism-friendly showings also with no ads, brighter light and less volume, and even pay-as-you-can tickets that go down all the way in price to completely free if you ask for it, so everyone can see a movie, even people who have nothing.

To me, making the cinema experience actually appealing again like that, and an actual part of the community, is the only way for cinema to thrive going forward.

Of course, the big chains can't possibly adapt to that, but as far as the big chains go, then fuck 'em.