All art is subjective. Criticism has a part to play in how its received but once publishers learned the big money was in getting critics to say nice things, trust is gone. And that applies just as much to booktok and bookstagram where influencers are very clearly getting some form of kickback for raving about a particular book.

I would much rather read what people thought of a book here, or via friends and family or via my friends on the podcast we do than some random no-mark in a newspaper or 30sec video.