Investors accounted for 25.7% of residential home sales in 2024.

In that article, the word "investors" is deliberately lumping together individuals, and institutions/corporations, in an obvious attempt to trick people into thinking that category is comprised entirely of the latter. Underhanded semantic maneuver. Within the same article:

While large institutional investors continue to get most of the headlines in the single-family rental space, small investors account for more than 90% of the market.