Millennial here. Pressure was there to drink when growing up. College everyone was boozing. You were weird if you didn't booze.

Times are different now and the pressure is off. I think this will be huge, plus weed is a way better vice. Hangover is basically zero, no long term effects with heavy use, and generally a fun time.

Rather debate the moon's creation than drag Becky out to the car again and hope she doesn't puke in my car.