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[–] 4 points 9 months ago

I mean microtargetting the ads would mean they'd get less ad revenue. I think the big ones are

A) they use the data to evaluate markets and target new markets.

B) they sell it to police/intelligence agencies to fluff up their sales with bigger data numbers even though some of the data is "likes popcorn" and "bought a spoon off amazon"

C) corporate espionage type stuff, you collect info on a lot of people but then ID your main competitors or detractors to read their chat logs.

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