this post was submitted on 26 Jan 2026

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Unity launches Walmart SDK to "seamlessly integrate products" into games (www.gamesindustry.biz)

submitted 9 months ago by ZILtoid1991@lemmy.world to c/nottheonion@lemmy.world

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[–] Flauschige_Lemmata@lemmy.world 4 points 9 months ago (3 children)

Is that UK law still in place where product placement is illegal?

I guess we will have to play UK versions in the future. Or petition the EU for a similar law

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[–] MurrayL@lemmy.world 5 points 9 months ago (2 children)

Product placement has never been illegal in the UK, and we don’t have Walmart anyway, so the functionality would be useless outside the US.

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[–] Flauschige_Lemmata@lemmy.world 4 points 9 months ago

You probably still have Heinz ketchup and Coca-Cola. It's not that useless

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[–] CanadianCarl@sh.itjust.works 3 points 9 months ago

They have Walmarts outside the US. Also it would be silly to build in the UK... Because they also own 10% of ASDA in the UK. Which are essentially super stores like Walmart.

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