Why is everyone so upset about the term sideloading. It's not "denormalizing", the "normal" way for your average joe is using the app store. Y'all need to take a step back and be aware that the average lemmy user is by far more tech savvy than your average smartphone user. And of course it's not a term used in the context of windows or Linux, because the normal way there simply allows installations.
If Google does that as they describe they do - an additional layer, that I can disable in some settings, if I want to, why are we upset about that? It does help protect users that are not aware of what the consequences may be.
And of course Google wants to maximize device control. Just as Apple. And Microsoft. And any other company. You want full control over your device, use the according software for that.