Yeah the dude flips more than a light switch. He says what he thinks sounds good for that moment. That's the limit of his ideals, unless it makes money then he does that.

Cause he's a greedy narcissist. Really that's all you need to know, if it benefits him (I think he thought calming down rhetoric during that speech would make him appear better) he does it, that's it. No deep end, no big 4d chess, he's simpler than peasants portrayed in movies.