I'd love to know more about that 30% reported increase and how real it is (I know this is never going to happen). Is it a) Nvidia<=>OpenAI b2b stuff where they increased revenue by grifting some other CEO b) massaging the numbers to make it look like AI is popular - Microsoft Office+Copilot style or c) there is genuinely something valuable that people are buying

I feel like there is a whole lot of b) going on with companies baking AI into popular products and then going "ooh line gonup, must be AI" but I could be wrong.