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Restaurants say big chains pretend to be independents on apps (www.bbc.co.uk)
submitted 9 months ago by to c/technology@beehaw.org
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[–] 48 points 9 months ago (6 children)

I thought this was well known? It started really gearing up during COVID.

Chuck E. Cheese was selling pizza under the monicker of "Pagliuchi's Pizza" or some shit.

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  • [–] 37 points 9 months ago* (3 children)

    Sometimes those are the chains directly... More often they're just ghost kitchens. Someone else owns the brand, and has an already established kitchen make the food for delivery apps, and they take a cut from the sale.

    Many ghost kitchens aren't even normal restaurants you would drive to, they're just commercial kitchens in generic business space that make food for a dozen or so ghost kitchen brands.

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  • [–] 22 points 9 months ago* (2 children)

    The restaurant equivalent of fly by night bootleg brand stores on Amazon, where you have ten different stores all selling the same product, sometimes a straight up copy, other times with a very slight variation.

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