They create an AI feature, they realise people don't want it, and realise a minimal one they can turn on for everyone in a thin-end-of-the-wedge approach.

OR

They create a feature with AI, realise it's controversial, so they figure out a minimal version, they split the parts with and without AI, and enable the non-controversial one by default.

The facts are the same, just a different narrative. Which is legitimate. Realizing that's what it is is non optional.