It’s classic MLM dynamics

• The money makes itself! It’s impossible to not make money with this system!
• You get to be the boss!
• If you’re not making money, you must be doing it wrong — my (paid) training course can help
• Heaps of unsold product rotting in garage/warehouse
• Religious-coded language
• Requires infinite growth to stay profitable for all current players
• FOMO, “getting in on the ground floor”
• Mid-levels taking huge financial risks to onboard more down-levels