For enthusiasts? No. But they were significantly more expensive and it just about took one to justify the price difference. Today there's obviously a price difference but nowhere near as significant - uhd bd took that place. They never became the default like DVD did - where every PC has a player and things beyond movies (ignoring PS3 games) shipped on BD... So usage was obviously contingent on ownership of a player - outside of the PS3, that was a specialty device... And expensive. In its early years, <=720p tvs, fuzzy plasma, and dlp projectors were still commonplace. IMO it's biggest failure was being ahead of its time. Today I have no idea why one would buy a DVD over a BD... But both have or are losing to streaming and soon we'll own nothing.