No I wouldn't personally have to follow every single price. Others are watching prices too, that's just normal stuff. Not to mention the people who actually work at these stores.

What's more likely in your opinion, that they have managed to introduce this new controversial pricing scheme without people finding out, not even their own workers, or that they've just not done it? I don't know man, sounds unlikely to me.

Without anything to support it it's just one of those conspiracy theories.