CUDA is actually pretty cool, especially in the early days when there was nothing like it. And Intel/AMD attempts at alternatives have been as mixed as their corporate dysfunction.

And Nvidia has long has a focus on other spaces, like VR, AR, dataset generation, robotics, “virtual worlds” and such. If every single LLM thing disappeared overnight in a puff of smoke, they’d be fine; a lot of their efforts would transition to other spaces.

Not that I’m an apologist for them being total jerks, but I don’t want to act like CUDA isn’t useful, either.