I think it's a pretty specific (and stupid) sub-culture.

Most Americans I know see being careless with guns as "Darwin award" kind of flex.

I know some gun collectors with valuable collections. Typically a decent portion of the value of the whole collection is tied up in clean secure safe storage: gun locks, gun safes, dehumidifiers, separate amo storage, locking display cases, etc.

As one told me "I still treat guns like toys - I just treat them like really fucking dangerous life threatening toys."