We visited a few years ago, had some time before our show started, so we just walked around Times Square. I just wanted to take in the atmosphere for a few minutes. One of the most famous places on earth, thousands of people, all kinds of things going on.
I probably wouldn't go there regularly even if I lived in the city, but occasionally it'd be fun. And my wife would want to go to a lot of Broadway shows.
There's nothing like it in DC, for example. But then people in DC rarely visit the Smithsonian.