This is exactly what my friend who was a copywriter told me several years ago; now he manages the company's AI production pipeline. They mostly do b2b. But essentially, the AI even then could produce stuff that was 80% good for 10% of the money, and infinitely quicker and scalable. And that's plenty good for what they're doing. So several people lost their jobs, the content quality drops, but the C suite makes money and nobody cares about the "craftsmanship" of the work.