I think it has less to do with their product and more to do with backroom executive bullshit manipulating stock prices, but that's just an armchair opinion.

I think their intent is to create a fuck ton of cheap AI media to flood Disney+ because even their shitty crap costs a lot to produce. If Disney can create content basically for free they could see a pretty big benefit.

Cutting paid animators out of animation has been the disney dream since Walt was still blowing Nazis.

It'll make the green line go up and that's all they care about. I completely agree that it seems they won't be able to do anything to stop it so they might as well try and make money from it.

It is both wild and infuriating. Any on-hands creative now have a good reason to be outraged at the about-face.