Because it's advocating for everyone to rely on a single app to do something you don't need an app to use...
Instead of everyone doing it whichever way they want, people would start using the app, giving (what I assume is a small team of) developers oversized control.over the act of transferring files.
Like, are you not aware the default roadmap for this shit is be nice and free till people rely on the service, then become greedy and shitty.
Weird question though, what exactly do you think centralization is?