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[–] 14 points 11 months ago* (6 children)

Theaters can survive... but they'll need to change.

  1. Fuck off with the pre-roll ads. Abusing a captive audience that literally paid to be there was a shitty move in the first place, but now that people have the easy option of staying home, it's not something that can be afforded any longer.

  2. Fewer screens. The multiplex isn't the future. Movie houses with 1-3 screens will be the ones to survive.

  3. Accommodate breaks. Construct auditoriums that allow people to get a toilet break without missing the show -- integrate bathrooms into auditoriums, innovate with quiet/silent plumbing & ventilation, and pump the movie audio into the bathrooms. Controversial take: experiment with inserting intermissions.

  4. Lean heavily into multi-use. Theater owners should strive to integrate live sports, television premieres & finales and live performances (drama, music, etc) into their venue's event calendar.

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  • [–] 10 points 11 months ago

    Met a guy running a smalltown theater yesterday. It seems to be going well for him. But he has to work around studio policies on new releases that are sometimes cost prohibitive to screening on opening day with only one screen.

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  • [–] 5 points 11 months ago (3 children)

    An intermission would be a deal breaker for me.

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  • [–] 4 points 11 months ago

    One of the biggest reasons I don't like going to movies in the US is the lack of intermission. I just don't get it. Broadway shows? Intermission. Live music? Intermission (or, at least, breaks between sets). 3 hour movies? Come on now masochism cadets, let's see how excruciating this film can be!

    Like, I know it's been normalized here, but I have no idea why.

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