You don't need AI to create soulless depictions of humanity, James Cameron already does that. I think he is just protecting his bread and butter from automation.
Snark aside, I grew up loving his movies. As a film student, I loved taking them apart in critique for his mastery of technical filmmaking. As a professor, I used the DVD extras from his films to show just how forward-thinking his knowledge was of VFX. But this Avatar garbage is just the result of a kid who finally leveled up enough to produce the comic book he wrote when he was 8. It's awful.